IRL Ventures
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Companies We've Partnered With

Case-Study

  • Mirror
  • Real

Our deep expertise in fitness, DTC hyper growth and strategic partnerships accelerated MIRROR’s positioning in the market, ability to garner marquee partnership, and leapfrog to an unprecedented early exit.

  • April 2019

    IRL imbedded with founder 8K Mirrors in the wild

  • July 2020

    Acquisition of MIRROR by LuLulemon announced for $500m

  • December 2021

    Partnered with CEO on post acquisition integration

Our experience on the forefront of consumerized healthcare and our deep expertise in building world class brands informed the revolutionary nature of Real's therapy care model & break-out early success. IRL’s innovative channel diversification strategy continues to fuel Real's highly differentiated value proposition in a crowded space.

  • September 2019

    Real closes Seed-1 $2.5m lead by FFF & BBG

  • October 2019

    Began Fractional COO partnership and developed operating plan & GTM Strategy

  • December 202

    Real closes $10M round lead by Lightspeed Ventures, including investors such as Megan Rapinoe

  • January 2022

    Real closes $37M round lead by OWL Ventures

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